Bosch IXO

“The Grid” explores the versatile world of the Bosch IXO cordless screwdriver through colorful art direction, motion design and tactile visual storytelling.

Created by Deli Creative Collective and Philipp und Keuntje, the film presents the customizable product in a rich, multi-textured environment. I shared the art direction with Oleg Fatkullin and created selected 2D animations.

Bosch IXO animated product detail
Bosch IXO motion design scene
Bosch IXO colorful animation frame
Bosch IXO 2D animation detail
Bosch IXO campaign visual
Bosch IXO graphic transition
Bosch IXO animated brand scene

Credits

Digital production: DELI Hamburg
Digital director: Michael Reissinger
Producer: Heike Wurch
Art direction: Oleg Fatkullin, Jörn Lindner
Motion design: Oleg Fatkullin, Sebastian Bunzel, Jörn Lindner, Henrik von der Lieth, Gergana Gergova
Sound: DELI SOUNDS
Agency: Philipp und Keuntje GmbH
Client: Robert Bosch GmbH

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