Animated explainer for the McDonald’s loyalty stamp card. The short film turns the collection process into a clear, playful sequence designed for fast customer understanding.

I developed the art direction and contributed to the motion design, combining concise storytelling, bold graphic transitions and a brand-focused visual language.

Credits

Producers: Edith Herrmann, Tom Schönian
Art direction: Jörn Lindner
Motion design: Jörn Lindner, Darius Dettlaff, Oleg Fatkullin, Sebastian Bunzel
Sound: DELI SOUNDS
Agency: thjnk AG
Client: McDonald’s Germany LLC